Tuesday 25 January 2011

“You Are Pure Potential” - Martin de Maat Magnet

YES, that’s US - all of us. We have the potential* to change things - loads of things. The thing we’re talking about here is changing behaviour and challenging our seemingly out-of-control disposable culture.

There was a time, long ago when people bought things to last and then reused them. But then a myth arrived on the scene, which made us all believe that reusing is somehow bad for us or out-of-date, and that it is better to buy new each time.

Reuse in the broadest sense means any activity that lengthens the life of an item.

Reuse is nothing new. What is new is the need to reuse.
Reuse can often be more effective than recycling. Once an item has been made at great cost to the pocket and the earth – doesn’t it make sense that it is used until it is rendered useless?

You might think that a reusable bottle or bag can’t make that much difference in the grand scheme of things. BUT... remember that we have the potential to change things - it is part of us.

*POTENTIAL existing in possibility: capable of development into actuality

Onya Bags

Reusable Bottle

No comments:

Post a Comment