Monday, 30 August 2021

Arma Karma

Arma Karma

Arma Karma
 was created as a flexible insurance option for renters looking to cover the items that matter most to them, without having to commit to an annual contents policy. Every month they are protecting their valuable items through Arma Karma, subscribers can be supporting a good cause at no extra cost to them, as 25% of commission revenue on the policy goes to a charity of their choice from a select panel of four. The B-Corp pending insurtech also contributes to carbon offsetting projects through climate crisis solution platform, Ecologi.

Thursday, 22 July 2021

Who are the UK's worst carbon polluters?

carbon polluters

According to research by Greenpeace and the WWF, and surprising to many people as its not obvious, finance is a hugely polluting industry. We all hear about aviation, coal and oil but rarely see what's behind the glitzy adverts of the banking industry (there are some notable exceptions of course with ethical banks becoming more popular). The research shows that UK’s banks and big institutional investors are fuelling the climate crisis by backing polluting companies with loans, essential financial services and investments. This all supports things like coal mines, oil pipelines and fossil-fuel powered stations that wouldn’t have been possible without financial backing.

Wednesday, 14 July 2021

Waterless Limited - Reducing thousands of litres of water waste


Waterless Limited are on a mission to be as eco friendly and sustainable as possible through their three brands Nilaqua, Nilaqua Pets and Pits and Bits.

The UK based manufacturer offers a wide range of “rinse-free” bathing products for both humans and pets, which is formulated using their top secret towel off® technology. This allows the user to simply apply the liquid, massage in and then towel dry. Giving them that shower fresh feeling. As well as a range of Alcohol Free sanitisers which kill 99.9999% of bacteria & 99.99% of viruses from 30 seconds

Did you know that the average bath uses 80 litres of water, and on average people bath about 2-3 times per week, that’s 156 times per year which equals 12,480 litres per person!

Just one 500ml bottle of Nilaqua Shampoo equals 10 baths saving 800 litres and our 500ml Nilaqua Body Wash equals 15 baths, saving a whopping 1200 litres!
If everyone just skipped 1 or 2 baths a week, thousands of litres of water can be saved from waste.
Nilaqua is the original, number one brand which is used daily in the NHS and a market leader in its field. Due to this success the innovators behind Nilaqua then developed Pits & Bits® for the outdoor enthusiasts, saving digging holes, generators and shower waste at festivals. Furthermore Nilaqua Pets® is infused with essential oils for repelling ticks and fleas, instead of flooding our rivers with pesticides and again saving water.

Each and every product is made with a minimum 25% recycled plastic which can then be further recycled, and 100% renewable energy is used to power the plant. With all products being made here in the UK, Waterless are helping reduce their carbon footprint.

To find out more or discuss any of Waterless Limited brands please contact or call 01453 357337.

Friday, 2 July 2021

The Green Label Company

The Green Label Company

The Green Label Company prints biodegradable and compostable labels on a variety of materials. Based in Torquay South Devon they ship world wide. Call for free samples. Design service also available.

Tel: 01803 714341

Wednesday, 23 June 2021

Eco Living Magazine

More than just another lifestyle magazine Eco Living is delivering a real message, helping its readers to make discerning choices when it comes to purchasing homes, holidays, food and goods that will, by their nature, help nurture and ultimately save our planet. From features on preserving wildlife, organic farming, sustainable fashion, restaurants who resource food thoughtfully, holistic spas and eco housing.

eco living magazine

Wednesday, 9 June 2021

Ruby Moon - transforming ocean waste into beautiful Gym to Swim clothing

Ruby Moon

RubyMoon is an international team of women empowering women, to live healthy and sustainably.

Founded in 2010, RubyMoon transforms ocean waste into beautiful Gym to Swim clothing, whilst investing 100% of profits in micro loans for women entrepreneurs in 14 developing nations. So far, RubyMoon has helped over 1,200 women and their families to find a route out of poverty. The brand works in collaboration with NGOs to support a socially and environmentally conscious business model. Their products are also designed and manufactured according to circular economy and slow fashion principles, as well as being PETA-Approved Vegan and Oeko-Tex certified.



Phone: +44 07502 382534

COAT - the Carbon Neutral Paint Company

COAT Carbon Neutral Paint

COAT is the Carbon Neutral Paint Company, changing the paint game for good. With a curated colour range, premium 100% water-based and low-VOC paints, and high-grade recycled supplies – they’re levelling-up the paint industry. Try colours easily at home with clever Peel & Stick swatches that are 95% less wasteful than paint tester pots. Luxury paint never felt this good.

WhatsApp: +44(0) 7368 870 097
Instagram: @coatpaints


Monday, 7 June 2021

Insure-us, environmentally friendly insurance services

environmentally friendly insurance services

Insure-us are proud to be one of the leading insurance brokers to be promoting environmentally friendly insurance services. They are planting 1,000 trees across Africa with the help of local farmers, making a positive impact to their livelihood as well as the environment. Insure-us will then gift these trees to their clients, who will be able to virtually visit it via a landing page and learn about the farmer that they are supporting.

Tuesday, 25 May 2021

Where does your recycled plastic actually go?

Single use plastic

A quick look around supermarket shelves shows the scale of the problem

Most eco-conscious shoppers try to avoid plastic where possible and willingly recycle the plastic that they  reluctantly use. We've all watched in both horror and dismay at the scenes of aquatic life tangled in plastic waste as discarded bottles, carrier bags, straws and cups float around in the ocean. Humans have turned once pristine areas into cesspits, and a combination of greenwashing, deceit, apathy and short-term profits ensures that plastic pollution continues apace. A quick look around supermarket shelves is proof of their general indifference to the problem, from bananas wrapped in cling-film to the occasional ignoramuses bemoaning the 10p cost of a plastic bag.

The UK is one of the worst offenders in the world

There are many well-intentioned and increasingly successful eco-friendly plastic alternatives being developed and trialled, but these have yet to make a meaningful impact in tackling the problem. In the meantime, the plastic pollution problem continues to grow and micro-plastics are now found throughout the entire food chain with uncertainty around the future health implications. The UK produces more plastic waste per person than almost any other country in the world according to Greenpeace.

Single-use plastic is the problem

Clearly all plastic is a problem because of the hundreds of years it takes to break down, including the microplastics that are now in everything we eat. Everything being in the literal sense, including breast milk. However, single-use plastic is a particular problem. As Greenpeace has stated, “The problem isn’t that people aren’t recycling enough. The problem is that there is still far too much throwaway plastic being produced.” To put that in perspective, its estimated that over 90% of the plastic we use each year is single-use packaging, according to the Everyday Plastic report conducted by Dr Julie Schneider. In other words, the plastic pollution problem is overwhelmingly a single-use plastic problem.

What can be done about the problem?

There is clearly much greenwash going on. Banning plastic cotton bud sticks, plastic straws and charging 10p per carrier bag have a limited impact and are more about giving the impression that action is being taken. For example, according to Recycle Facts the UK alone uses 7.7 billion plastic bottles per year - a plastic bottle deposit return scheme would make a huge difference but has been repeatedly delayed.

Greenpeace has shown that if the UK produced half as much single-use plastic, we could end waste exports, and send less plastic into incineration and landfill. To achieve this the government would need to commit to a 50% reduction in single-use plastic by 2025 – and supermarkets and major brands must deliver it if we’re going to properly protect people and the planet from plastic pollution.

Where does the plastic end up?

It's great to see so many people recycling plastic waste but it's worth bearing in mind that most of the UK's household plastic packaging is sent abroad and in many cases to countries with very low recycling rates, where it is being dumped in rivers or burned illegally. We need to see real, effective action being taken to reduce single-use plastic to protect the planet for future generations.

Thursday, 20 May 2021

Victory Colours

Victory Colours

Victory Colours is an independent family run business. Their small team is mindful of the environment, so when launching their eco paint business they were clear they didn’t want to add to the toxins on the planet. Their Down to Earth Paint is their way of being more conscious. They have beautiful colours, exceptional quality & opacity. Their paint is durable, colourfast & washable, easy application and solvent-free. Their paint is water based, it’s virtually VOC-free and has exceptionally low odour. Oh and it’s vegan.

Get in touch –

Call 01258 841310

@victorycolours on Instagram

Monday, 17 May 2021

Tielka - Australia’s most awarded organic tea brand

Tielka organic tea

At Tielka, they design beautiful organic tea for you to indulge in life. From the heart of Australia to UK and the world, they are deeply passionate about sharing the beauty and power of a cup of tea with you.

Tielka is Australia’s most awarded organic tea brand and a family-owned and run business that is committed to sustainable business practices and ethical sourcing.


Monday, 19 April 2021

Tree Appeal

Tree Appeal

Tree Appeal plants trees throughout the British Isles, mostly in schools but also in woodland and nature reserves. They are paid for by their corporate sponsors – there is no cost to the schools that receive them. Since 2005, more than 450,000 Tree Appeal saplings have been planted.

Tree Appeal gives environmentally responsible companies a way to integrate tree planting into their business activities and give back to the natural world.

Tree Appeal – Planting trees to create wildlife habitats, combat climate change and make a greener world.

Thursday, 15 April 2021

Caduceus - Healing for People, Community and Planet


Caduceus is a healing, spiritual magazine, launched in 1987, that focuses on psychological, emotional, spiritual, ecological and environmental health, therapy and growth, including holistic, energy and complementary medicine. Quarterly, it is available in print or digital format by subscription or individual copy and from various outlets. Topics covered include the frontiers of sacred science, non-orthodox cancer treatments, vitamin D, sunlight health benefits, sound healing, vitamins and minerals, iodine, antibiotics hazards, the microbiome, electromagnetic fields and pollution, deforestation, psychic healing, megalithic sites, cymatics, the Shakespeare authorship debate, Mary Magdalene’s identify and Yogananda. The two recent issues focus on non-vaccine treatments for Covid. Editor: Simon Best.


Tel: 01373 455260 or 07724 749354

Monday, 12 April 2021

Carbon emissions from flying

carbon emissions from flying

According to a report in the Guardian, an elite minority of frequent flyers cause most of the climate damage resulting from aviation’s emissions. In England, just 10% of the population took more than half of all international flights in 2018. Globally, the frequent-flying 'super emitters' only account for 1% of the world’s population yet caused half of aviation’s carbon emissions in the same year. Given that 90% of the world’s population did not fly at all in 2018, its clear that this tiny 1% minority are causing a disproportionate amount of carbon emissions. Since the aviation industry receives an annual subsidy through an exemption from tax on fuel, poorer people are effectively paying the price for the lavish lifestyles of the elite minority.

This has understandably angered climate campaigners, many of whom are calling for a frequent flyers tax, whereby the first flight in a year would incur no tax so that annual family holidays are unaffected. However, a levy would then be applied to each additional flight. This would mean that those responsible for most of the aviation emissions incur most of the cost, which most people would agree is a reasonable outcome.

Thursday, 8 April 2021

Re-wrapped - designer led wrapping paper


Re-wrapped produces designer led wrapping paper and other products, using 100% recycled unbleached paper and environmentally friendly vegetable inks. Their range includes wrapping paper, matching swing tags, greeting cards and notebooks. They also provide a customer print service, allowing customers to bring their own wrapping paper designs to market, as well as producing business cards, corporate notebooks, flyers and other marketing materials, all using post consumer waste that has not been bleached.

Saturday, 20 March 2021

Bamboo Beautiful

Bamboo Beautiful

BambooBeautiful curate a wide range of beautiful items for your home and family, all made with Bamboo.

Bamboo is an incredibly sustainable resource, growing up to 91 cm a day without the need for irrigation or pesticides. It also stores carbon dioxide, and produces 35% more oxygen than the equivalent area of trees. It can be used in a huge variety of applications including building, tableware, beauty products, clothing and more.

Whether you’re looking for eco-essentials or an eco-conscious gift, BambooBeautiful offer a wide range of products – from luxury scarves to children’s tableware, toothbrushes and beauty products to picnic ware.


Saturday, 13 March 2021

THTC (The Hemp Trading Company)

The Hemp Trading Company

THTC (The Hemp Trading Company)
 Founded in 1999, THTC (The Hemp Trading Company) is a multi award-winning ethical streetwear brand one of the world’s longest running hemp clothing labels. The brand has been worn and supported by hundreds of musicians, actors and activists from Ed Sheeran to Woody Harrelson, Goldie, Benjamin Zephaniah, Ed Skrein, Jason Flemyng and Sue Perkins.

THTC has also produced merchandise for hundreds of charities, bands and businesses including UB40, River Cottage, QPR In The Community, The Angola 3, World Land Trust and Asian Dub Foundation.

For more information find THTC on or @thtcclothing (Twitter / Insta), ‘THTC1’ on Facebook.


Thursday, 11 March 2021

Octopus Energy

octopus energy

Octopus Energy is the UK’s fastest growing Entech company, supplying 100% renewable electricity and gas to over two million homes. Octopus is transforming customer experiences whilst providing great value renewable energy that doesn’t cost the earth.

Octopus Energy is the only Which? Recommended energy supplier for a fourth year in a row, topping the table in 2020. It also recently won ‘Best Utility’ at the Utility Week Awards, and ‘Tech Company of the Year’ at the National Technology Awards 2020.

Saturday, 6 March 2021

Green & Moore. Environmentally friendly accountant and business advisor

Green and Moore ethical accountants

Green & Moore is an environmentally friendly accountant and business advisor. They are an ethical business with a passion for the environment, they offer accounts, taxation, business advice and other supporting services to businesses and individuals. See their Green Initiative to see what they do.

Green & Moore’s online accounting services mean they are also accessible to any business or individual in the UK. Being a vegan accountant and an environmentally friendly business, they love to work with other vegan businesses and environmentally friendly businesses.

Please get in touch on:

T: 07422 650034

Wednesday, 3 March 2021

Kempii - Zero in on Waste

kempii - zero in on waste

is an online platform designed to help people who want to reduce their waste impact – from plastic disposables to food waste. They offer easy, everyday swaps that add up to a huge impact. Their site provides free tips on reducing waste at home or on-the-go, and lists recommended products (they’ve done the searching for you!). All of their products will in some way reduce your waste footprint – for instance, by switching disposables for reusable items (like water bottles), using low-packaging alternatives (like shampoo bars) or reducing food waste (compost bins). Kempii also donate 10% of their profits to WasteAid UK, an independent UK charity that shares practical and low-cost waste management know-how with communities in low-income countries. With Kempii, reducing your own waste footprint can help others do the same!

Tuesday, 23 February 2021

Snooty Catz - Green & Ethical

SnootyCatz - Green and Ethical

Snooty Catz ethical living for people and pets was founded in 2016 in the steel city of Sheffield; they are a small independent business with a passion for living ethically for both themselves and their pets. They work hard to offset their carbon footprint and they also plant one tree for every order placed.

Snooty Catz believe living a more ethical and sustainable lifestyle shouldn’t be expensive and they endeavour to offer fabulous products at great prices. They are passionate about the environment and this reflects in their ever-growing range of cruelty-free, plastic-free, natural, vegan, made in Britain and fair trade products.

For 10% off use code GreenProviders10


Friday, 19 February 2021

Friendly Soap

Friendly Soap

Friendly Soap Natural, biodegradable soap and shampoo bars. Their products are vegan, cruelty-free and made by people paid a living wage, without using plastic or preservatives. They use a cold-process method handed down through generations of makers. Creating no by-products and relying on old-fashioned elbow grease, with every bar poured, cut and packed by hand in Yorkshire. Friendly Soap is biodegradable too, so it’s better for the planet even once you’ve used it. Friendly Soap hope to change buying habits by giving a more natural, sustainable and affordable option.

Thursday, 11 February 2021

The Green Stationery Company

The Green Stationery Company

The Green Stationery Company
 is the UK’s original Green Office and Recycled Paper supplier, established in 1989. Green Stationery stock recycled office papers and an extensive range of papers made from unusual fibres, including recycled brown kraft, coloured, textured, and watermarked papers. They supply long-life products built to last, and beautiful sustainable wood office accessories.

They also have unique recycled, plastic free and biodegradable packaging materials and everything for the eco office: from recycled string to glue sticks made from almonds and potato starch. Their customers include big organisations wanting to run green conferences, small pioneering green businesses, eco-conscious home users, natural wedding planners and green pubs, restaurants, cafes and hotels. They have over two thousand regular customers throughout the UK and some overseas, who all want to use their purchasing power to make a difference. You are not recycling unless you are buying recycled, CLOSE THE LOOP.


Tel: 01225 480556

Monday, 8 February 2021

Pure Planet

Pure Planet — the digital, renewable energy supplier. Together they’re helping get the UK to Net Zero. Join Pure Planet today for a smart, sustainable future. Which? Recommended provider 2021 for the second year running, and rated ‘Excellent’ on Trustpilot.

  • Zero Markup — Straightforward, transparent pricing, Pure Planet don’t make a profit on the energy they use
  • Zero Guilt — 100% renewable electricity, 100% carbon offset gas
  • Zero Hassle — Switch in two minutes, your power always stays on

Simply click on the link to join Pure Planet, as a thank you they will give you a £25 reward voucher when your switch completes.

Note: Pure Planet is not available in the Republic or Northern Ireland.

which magazine recommended provider

rated excellent on trustpilot

Tuesday, 2 February 2021

Eco Living Magazine

eco living magazine

Eco Living the property and lifestyle magazine with a purpose, working towards saving our planet for future generations to enjoy. More than just another lifestyle magazine Eco Living is delivering a real message, helping its readers to make discerning choices when it comes to purchasing homes, holidays, food and goods that will, by their nature, help nurture and ultimately save our planet. From features on preserving wildlife, organic farming, sustainable fashion, holistic spas, and eco housing the magazine will also explore projects that are working right now to help preserve the balance of nature including the Queen’s Commonwealth Canopy project.

For further information, contact editor Mary Anne Mcguiggan at or call 0773 069 5093

Monday, 1 February 2021


electric car hire

Volt-Age run the UK’s most diverse fleet of the latest Electric Vehicles, all available for rent on a self-drive basis. Based in Portsmouth, they are able to deliver anywhere in the UK.

Volt-Age aren’t just another hire company. They believe in EV’s as a Zero-Emission transport solution. Whether you are thinking of buying an EV or just need help with charging, you can rely on their EV expertise. Welcome to the Volt-Age.


Tel: 023 9277 6585

Wednesday, 27 January 2021


Hippie Pants

Hippie-Pants is a fair-trade yoga and meditation brand. It produces pants, kimonos and shirts in small batches in Thailand from where it ships globally to its customers. Founded in 2015, the company began by offering the yoga market a comfortable and sustainable alternative to leggings, before branching out to menswear and accessories. The brand offers a fair trade guarantee to protect its local designers and collaborates with NGOs to support a socially responsible, environmentally conscious operation. Hippie Pants products are also vegan-friendly being made only from locally sourced cotton, bamboo rayon and wood.

Wednesday, 20 January 2021

Ethical Futures

ethical investing

ethicalfutures are ethical independent financial advisers (IFA) specialising in ethical investment and financial planning. Based in Edinburgh, they advise clients throughout Scotland. At ethicalfutures, they can help you make your money change your world by ensuring that the decisions they help you make are both financially and ethically sound. Ethical Futures have a range of advice services to fit your needs.

Telephone: 0131 557 6677

Monday, 18 January 2021

Jungle Culture

jungle culture

Jungle Culture’s philosophy is to inspire people to see the beauty and purpose in nature. They create earth-friendly and functional goods sourced directly from independent artisans and makers from all over the world. They believe in fair and honest manufacturing and care deeply about building relationships with the local communities that we work alongside.

Jungle Culture provide their products at wholesale rates to purchase worldwide and on top of this they also offer opportunities to custom brand their products for businesses, events and weddings. If you think your business could benefit from partnering with Jungle Culture, get in touch today using their email and one of their friendly team will get back to you with some options.

Chalk and Skinner Ltd, 49 Windmill Avenue, Dereham, Norfolk, NR20 3BE


Tuesday, 5 January 2021

Fair trade flowers

When searching for fair trade and eco friendly flowers, its important to recognise that many of the standard cut flowers found in shops and delivered by large companies are grown using peat and fertilisers. Digging out swathes of peat damages local habitats and increases carbon emissions. Fertilisers can harm wildlife and rivers. As if that weren't bad enough, many are grown using pesticides which harm bees, pollute waterways and result in loss of biodiversity.

Organically grown, fair trade flowers do not use artificial pesticides or fertilisers and are kinder on the environment. When ordering flowers for loved ones and special occasions why not choose natural flowers, with the colour, vibrancy and smell that nature creates herself instead of chemically-laden flowers?

Eco friendly flowers

The Fair Flowers Fair Plants standards code adheres to the following principles:

  • Freedom of association and collective bargaining
  • Equality of treatment
  • Living wages
  • Working Hours
  • Health and Safety
  • Pesticides and Chemicals
  • Security of employment
  • Protection of the environment
  • Child labour is not used
  • No forced labour


Eco friendly and fair trade flowers have a lower carbon footprint, use less water, protect the environment and help to empower women through gender equality. Next time you buy flowers look for eco friendly suppliers.

Wednesday, 16 December 2020

Sustainable clothing companies UK

We've all heard horror stories about sweat shops in Bangladesh and third world countries where workers endure poor working conditions and a meagre pay for long hours. Many brands are keen to showcase their latest fashion with celebrity endorsements but less enthusiastic about the human misery behind the gloss. In addition to the human cost there is often environmental damage associated with the use of toxic pesticides in cotton production.

Cotton is one of the most commonly used materials for clothing. However, conventionally grown cotton often involves widespread use of pesticides, which are hazardous to workers and which can pollute waterways. In areas where cotton is grown conventionally there have been many reports of health problems, including rashes, allergies and respiratory problems. Sadly, children are often used to produce cheap clothing in sweatshops and are exposed to a toxic mixture of chemicals that harms their health. In this sense, conventionally grown cotton is probably one of the least eco-friendly materials around.

Given a choice its clear that most people would opt for fashionable clothing that has been produced in a way that protects workers rights and provides fair pay, and which minimises harm to the environment. Whilst many High Street shops and clothing brands continue with unethical production methods, its reassuring to see the growing number of sustainable clothing companies now operating in the UK.

So what constitutes sustainable clothing? With so many different ways to define 'eco-friendly' its clearly not a straightforward answer. For example, does a clothing manufacturer that uses micro-plastics in its fibres but pays its workers a decent wage and good working conditions qualify?

Brands such as Lofte offer a carefully curated collection of luxury brands, influenced by Scandinavian style. Using ethically sourced materials, our selection comprises some of the most exciting brands in sustainable fashion. They donate 20% of their profits to eco-conscious charities, promising style and sustainability.

Other brands such as Kind Clothing ensure that their clothing is kinder to the earth and all her creatures. They also believe that it's more sustainable to buy 'forever tees' that are ethically made and are exceptional quality, so they'll last for years to come.

There is now a wide range of eco-friendly and sustainable clothing brands in the UK, available at reasonable prices. Instead of cheap, mass-produced High Street clothing why not opt for fashion that is stylish, unique and kinder to the environment?

You can find a wide range of sustainable clothing companies in our green directory to include childrenswear and t-shirts.

Tuesday, 15 December 2020

envoPAP - The Sustainable Materials Company

envoPAP sustainable packaging

envoPAP make innovative, sustainable packaging and paper that’s kind to the planet. By using renewable sources—like sugarcane waste instead of wood—their production has a much smaller environmental footprint than traditional packaging, and still delivers an industry-leading product.

As a certified B Corporation, sustainability’s at the heart of their business. They balance profit and purpose, striving for ethical, eco-friendly, transparent production. They’re also committed to the United Nations Sustainable Development Goals for 2030 around sustainability, responsibility and innovation. 

Each metric tonne of envoPAPEnvopap helps save 50 trees from being chopped down for paper and packaging production. So far, they’ve saved 760,000+ trees from deforestation. By 2030, they aim to save 10 million trees across the globe, as well as empowering 1,000+ people through job opportunities and donating profits towards sustainable development.

Ethiqana – Ethical, Sustainable, Logical

Ethiqana – Ethical, Sustainable, Logical

Ethiqana – Ethical, Sustainable, Logical. Ethiqana is a convenient, stylish, ethical and sustainable alternative to the usual. Ethiqana are passionate about people and the planet so they get very excited about things that are ethical and sustainable. They work with small artisan producers. Economic empowerment, creative pursuit and eco-friendliness are at the heart of their mission. Their collection includes organic wooden toys, unique home décor, artistic & economical heating solutions, stylish personal accessories & beautiful greeting cards. Everything is exceptionally handcrafted by artisan heroes so everything is truly unique. Also, every sale contributes to a worthy project through Buy1Give1, at no cost to you!

Social links:


Friday, 27 November 2020

Covid and the Environment. The Overlooked Connection.

Covid and the environment

Dr Gary Robertshaw
Listening to the depressing news about the Coronavirus pandemic and the havoc it has wreaked on lives and economies around the globe, its easy to think that it was unavoidable. Certainly, none of the mainstream media give any meaningful acknowledgement of the association between pandemics and the way we treat the planet. Parallels are often drawn with the Spanish Influenza of 1918 and the cyclical nature of pandemics. However, such parallels are misleading. Whilst pandemics are cyclical, both the probability and frequency of pandemics occurring are inextricably linked to the destructive impact of human overpopulation and environmental degradation.

According to the New Scientist [1], for every star in the known universe, there are at least 10 million viruses on Earth! Viruses are so small that more than 100 million can fit on a pinhead. Compared to viruses, humans are thus massively outnumbered. There is an undeniable relationship between virus transmission and the number of humans on the planet, increased globalisation and human impingement on virus-harbouring wildlife habitats.

As the human population grows inexorably upwards, deforestation, hunting, wildlife trade and conversion of land for agriculture are exposing more people to zoonotic diseases whereby viruses spread from animals to humans. According to a study published in Proceedings of the Royal Society [2], the causes of wildlife population declines have facilitated the transmission of animal viruses to humans. The UN has also warned that up to one million species are at risk of extinction due to human activity. The stakes could not be higher.

When we destroy Nature we destroy ourselves. Global markets and the stampede to foster economic growth ignore this simple yet powerful tenet. As we have seen, markets are defenceless in the face of a rapidly spreading virus. Another pandemic involving a more virulent virus in the next few years would result in economic collapse.

Wherever overpopulation occurs, Nature will always seek to redress the balance. Human overpopulation and destruction of wildlife habitats present viruses with greater transmission opportunities. As James Lovelock, originator of the Gaia theory, has said "We are an opportunity for the virus... If you go on building up the population, it's almost inevitable." Cruel and dirty factory farming of animals for meat production is also providing a reservoir for antibiotic-resistant bacteria, and is a ticking timebomb. Reducing meat consumption, reducing family sizes, cutting carbon emissions and buying sustainable products from eco friendly companies can all have a positive impact.

In today's civilised societies, we are shielded from carnivorous predators and our legal and security services seek to protect us from harming each other. We feel safe and separated from the ravages of Nature. Yet this is an illusion. We are part of a vast eco-system, only the predators now are different.

Nature is vastly more powerful than all human ingenuity and technology combined. We can change our destructive ways and look to build a more sustainable future, or Nature can make the changes herself. The choice is ours.

[1] Read more:

[2] Global shifts in mammalian population trends reveal key predictors of virus spillover risk,

[3] James Lovelock: Gaia theory creator on coronavirus and turning 101

Monday, 26 October 2020

JUMP - Eco Friendly Print and Design Services

eco friendly printers

JUMP are proud to be certified by The World Land Trust as a Carbon Balanced Printer. With the aid of in-house solar power, they can provide the highest quality FSC certified materials and print using vegetable-based inks, in a carbon neutral environment; producing zero emissions and zero waste to landfill. As one of the few UK Carbon Balanced Printers, they measure their carbon output to offset emissions through dedicated environmental projects. JUMP Design and Print’s mission is to deliver the highest quality, creative Design and Print Services across the UK; smartly, sustainably, and mindfully. Visit:

Tuesday, 20 October 2020

The ultimate carbon capture solution

trees and climate change

Dr Gary Robertshaw
Looking around the moors in the North of England its striking how windswept and desolate the landscape looks. But it hasn't always been like that. England was once covered by lush forests after the last ice age, populated by oak, hazel, birch, pine and many other types of trees. Much of this was cleared in the name of economic development from early settlers using it for sustainable pasture and cultivation to modern machinery destroying huge swathes such as that for the HS2 project.

Sadly, according to the Woodland Trust, the UK now has only around 13% of its land covered by trees. This is woefully inadequate and far short of the 19% target the government has set by 2050 to meet its net-zero climate change targets.

Whilst there are many well-intentioned and indeed highly effective initiatives underway such as the offshore windfarm boom, it still remains the case that trees are one of the simplest and most powerful weapon in the fight against climate change. Trees can be considered the ultimate carbon capture method; a young wood with mixed native species can lock up to 400 tonnes of carbon per hectare (or 10,000 square metres). Tree planting has also been shown to be highly effective against flooding and reducing pollution.

It's both amazing and depressing to know that such a simple and highly effective method is at our disposal, allowing us to meet our net-zero target in the UK, yet its not widely acknowledged. The ultimate carbon capture solution - plant more trees (many more!) 

Monday, 19 October 2020

A response to George Monbiot’s Guardian Population Column

population growth

George Monbiot’s position on population can be summarized as, “Don’t worry about fertility rates. They are not the real problem and it’s racist to say they are.” He points out, correctly, that climate change and other environmental impacts are mainly due to people in rich countries and that poverty and violence come in large part from the exploitation of the poor. He thinks it is racist to worry about population growth in Africa and other poor countries.

Read the full article here

Thursday, 15 October 2020

Pareto principle - solution to the environmental crisis?

Protecting the planet

Dr Gary Robertshaw
The Pareto Principle is named after the economist Vilfredo Pareto. In its broadest sense it states that 80% of consequences come from 20% of the causes. It's also commonly known as the 80/20 rule. For example, in a business context, 80% of sales coming from 20% of a company's customers. The precise split may change and the 80/20 rule is not always exact, but in essence the principle makes the point that there is an unequal relationship between inputs and outputs. 'Not all customers are equal'.

Pareto also has wider applications in areas such as biology and problem solving. It's very often the case that small changes to one specific area can cause significant overall changes. In an environmental setting, take bees as an example. Whilst only one insect amongst the huge number of different insect species, if bees were to go extinct then it would have quite profound consequences for food production.

Likewise, it could be argued that a relatively small number of changes could have a significant impact on the planet. Two such changes are beef consumption and family planning.

1. Replacement of beef with viable plant-based substitutes

Beef production requires massive amounts of land, energy, and water, and is fuelling destruction of the rainforests – the lungs of the Earth. Globally, animal agriculture is responsible for more greenhouse gases than all the world’s transportation systems combined! As well as deforestation, it also takes 48 times as much water to produce beef compared to vegetables.

2. Greater education and empowerment of girls

The human population is growing unsustainably and putting huge pressure on natural resources, which are being consumed faster than being replaced. Where girls are better educated as children, and treated as equal to men in adulthood, with freedom of choice in marriage and access to freely available contraception then birth rates tend to decline. There are many good examples of this correlation.

Currently, there is a lack of political will and investment to address point 1, which is why we are rapidly losing the rainforests as they are cleared for rearing cattle. In tandem, there is religious resistance to point 2. Many patriarchal societies sadly prefer the status quo.

Taken in combination, these two changes alone would have a dramatic impact on the well-being of the planet. Of course, other positive actions also play a part such as eliminating plastics, tree planting, protecting endangered species, renewable energy and cutting carbon emissions, and many other laudable initiatives.

The point though, is to move away from the erroneous notion that saving the planet is too difficult and that many complex changes are needed. In fact, a few small changes in order of priority, following the Pareto Principle, would make a major difference.

Monday, 12 October 2020

Green and Ethical Investments

Financial advisors in my area – finding ethical advisors, green and ethical investments

Banks and financial advisor practices are always keen to churn out statistics on returns, x% on this bond, y% on ISAs, etc.. but as an eco-conscious consumer how do you know what they are investing in and its impact on the planet?

Many investors are sadly unaware of the impact of their savings and investments on the environment.

Is a good return on your investment worth losing endangered species, losing the rainforests and displacement on millions of people due to rising sea levels caused by global warming? Does investing in ethical funds mean smaller returns? How should these be balanced?

There are a growing number of advisor practices that work exclusively on green and ethical investments, that provide stable and good returns whilst minimising harm to the planet. The rapidly expanding offshore wind industry being one such example. In fact, according to a report by Imperial College London, offshore wind power is now so cheap that it could actually pay money back to consumers. Investing ethically means not funding fossil fuel industries, tobacco companies, arms industries, new coal mines, deforestation, polluting industries, oppressive regimes and countries with poor human rights.

More investments going into the burgeoning green economy helps to protect the planet and the future of our children, creating new jobs and improving the overall quality of life and well-being. Next time you think about investing or moving your investments why not speak to a financial advisor who specialises in this area?