Friday, 20 April 2012
Will ethical consumers sustain their values in times of economic hardship?
A key question for providers of fair trade products is whether ethical consumers will sustain their values in the face of scepticism, apathy and more difficult financial times. Or whether demand for ethical product and services will decline. Indeed, one of the main challenges is how ethical businesses can continue to engage with consumers with a social conscience and ensure their continued business [read more]