We've all heard horror stories about sweat shops in Bangladesh and third world countries where workers endure poor working conditions and a meagre pay for long hours. Many brands are keen to showcase their latest fashion with celebrity endorsements but less enthusiastic about the human misery behind the gloss. In addition to the human cost there is often environmental damage associated with the use of toxic pesticides in cotton production.
Cotton is one of the most commonly used materials for clothing. However, conventionally grown cotton often involves widespread use of pesticides, which are hazardous to workers and which can pollute waterways. In areas where cotton is grown conventionally there have been many reports of health problems, including rashes, allergies and respiratory problems. Sadly, children are often used to produce cheap clothing in sweatshops and are exposed to a toxic mixture of chemicals that harms their health. In this sense, conventionally grown cotton is probably one of the least eco-friendly materials around.
Given a choice its clear that most people would opt for fashionable clothing that has been produced in a way that protects workers rights and provides fair pay, and which minimises harm to the environment. Whilst many High Street shops and clothing brands continue with unethical production methods, its reassuring to see the growing number of sustainable clothing companies now operating in the UK.
So what constitutes sustainable clothing? With so many different ways to define 'eco-friendly' its clearly not a straightforward answer. For example, does a clothing manufacturer that uses micro-plastics in its fibres but pays its workers a decent wage and good working conditions qualify?
Brands such as Lofte offer a carefully curated collection of luxury brands, influenced by Scandinavian style. Using ethically sourced materials, our selection comprises some of the most exciting brands in sustainable fashion. They donate 20% of their profits to eco-conscious charities, promising style and sustainability.
Other brands such as Kind Clothing ensure that their clothing is kinder to the earth and all her creatures. They also believe that it's more sustainable to buy 'forever tees' that are ethically made and are exceptional quality, so they'll last for years to come.
There is now a wide range of eco-friendly and sustainable clothing brands in the UK, available at reasonable prices. Instead of cheap, mass-produced High Street clothing why not opt for fashion that is stylish, unique and kinder to the environment?
You can find a wide range of sustainable clothing companies in our green directory to include childrenswear and t-shirts.