Thursday, 12 May 2011

The Price of Fairness?

There is a common misconception that businesses which act fairly, ethically and with a moral code of conduct and who pursue policies that protect the environment and workers rights do so at the risk of comprising their competitiveness in the real world. Such pursuits are a distraction and misuse of resources and may have an impact on overall profitability so the argument goes. Then there are many other businesses who cynically exploit consumer concerns about the environment by adopting pseudo-green policies as evidenced most commonly by some supermarkets. Green on the outside profit driven on the inside. Read more about ethical banking

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